Crumbl started as a small family owned business if a family was on the hunt for the perfect chocolate chip cookie. Their business quickly emerged with people in love with their flavors, so they put up stores and made hundreds of flavors. The owners are Jason McGowan and Sawyer Helmsley. They were able to get so popular so fast by using smart advertising strategies on social media. Crumbl quickly became a viral TikTok trend of people trying the flavors each week. They would also post weekly unboxings themselves which got people to buy them. Also the idea that the flavors switch each week gets people to come back because there is always something new to try. On top of all that, they set themselves apart from other companies by having their stores set up so that all the cookie making is visible for customers to watch. We sent out a school wide survey with 50 of the most popular cookies on it and got 153 responders. Here are the results.
1. Milk Chocolate Chip
Milk Chocolate Chip is a flavor Crumbl has every week. It got a total of 81 votes putting it in first. It’s one of the most popular cookies because it gives everyone the OG feeling of the classic milk and cookies. Taking a bite of this cookie is like your back in grandma’s kitchen eating her homemade, fresh warm cookies. Is the perfect nostalgic, delicious treat. This is the cookie that started it all for Crumbl’s business. Their creation of the perfect chocolate chip cookie started their business off to become too popular.
2. Cookies and Cream Milkshake
Cookies and Cream Milkshake ft mini Oreo is a milkshake inspired cookie with chunks of Oreo mixed in and a vanilla buttercream on top. This cookie got 73 votes. The buttercream tastes just like the inside of an Oreo. It’s a chilled cookie that tastes like a vanilla milkshake. Imagine a beautiful spring day and you’re dreaming of the perfect, creamy, vanilla milkshake. This cookie captures all that in one plus it fulfills your cookie cravings.
3. S’mores
S’mores landed 3rd with 70 votes. This cookie is a very classy cookie with the taste of well s’mores by the campfire. It’s a little messy because there’s graham cracker crumbs mixed in. There’s two marshmallows on top drizzled with chocolate and it’s a graham cracker base cookie. It’s just a warm cozy fall vibe. When you take the first bite you get the perfect blend of sweet, fluffy cookie heaven. The flavors mix in your mouth so perfectly like a science experiment.
4. Brownie Sundae
Brownie Sundae got 68 votes and probably because it is the perfect mix of two wonderful desserts. It’s a fudgy brownie that’s topped with a velvet vanilla mousse as an ice cream with a cherry, fudge, and sprinkles on top. There’s a perfect amount of chocolate chunks mixed in. The only thing missing is a banana to complete the sundae. But since it’s not a banana sundae, there is no banana.
5. Classic chilled pink sugar cookie
Classic Chilled Pink Sugar Cookies are the nostalgic cookies you can find in a grocery store. It got 55 votes. Nothing hits more than the sugar cookie you can get at a grocery store. Except this Crumbl version is even better. It’s a vanilla sugar cookie with a pink almond frosting. The sweet, yummy, classic crumble flavor pops in your mouth and tingles all your tastebuds.
6. Double fudge Brownie
Double Fudge Brownie cooked up 53 votes. It is a very delicious, fudgey, and chewy brownie. There are semisweet and milk chocolate mixed in. It’s topped with a luscious fudge frosting. This brownie is a brownie lover’s dream. I would highly recommend having milk with this brownie. It is so creamy and rich that it reminds me of the ice cream flavor death by chocolate. Because oh my girl you will just die when your tongue gets a hold of this treat.
7. Birthday Cake ft Oreo
Birthday Cake ft Oreo ate UP and received a grand total of 52 votes. It is a cookie made with chopped up Oreo pie. It’s covered in cake batter and topped with cream cheese frosting. There’s even more chopped up Oreo and sprinkles on top to give it the full birthday effect. This delicious, extraordinarily tasty, taste bud tingling cookie is served hot and fresh like that test grade you probably failed. But eating this cookie will cheer you up. It won’t make your grade go up though.
8. Confetti Cake
Confetti Cake touched 8th place with 47 votes. This is one of the cake options Crumbl started doing which is controversial. Some people think Crumbl should be strictly cookies and others like the different cakes, pies, brownies, etc that they sometimes add to the menu. This cake still has the delicious Crumbl taste everyone knows and loves. It tastes just like a funfetti cake with only the creamiest vanilla frosting. If you love sprinkles and bursts of sugary flavor this is the absolutely flawless mini cake for you.
9. Churro
This superb Churro dessert sped home 9th with 46 votes. Churro cookie tastes just like a churro but in cookie form. It is just bursting with cinnamon everywhere. Snickerdoodle cookie topped with cinnamon mixed in buttercream. It’s a soft and chewy cookie. The flavor wonderland you will experience while eating this cookie is out of this world, knock your socks off delicious. If you like churros you should definitely eat this cookie because it’s like eating a circular churro.
10. Brookie
Brookie home ran 10th place with 41 votes. It is the famous mix of 2 tremendously popular desserts: cookie and brownie. It’s a semisweet chocolate chip cookie baked alongside a fudgy chewy brownie. This mixture will make your jaw drop. If you thought your friend’s homemade Brookie tasted good you clearly haven’t had this one because this is the one for you.
Overall Crumbl has evolved into creating and having many different flavors and even expanding into having pies and cakes. It’s still very popular today with people getting the new flavors every single week. In the end don’t forget looky looky looky it’s Crumbl cookie, Crumbl cookie for life, Crumbl cookie!!!